Eléctrico Mezcal

The spirit born
from the music.

San Baltazar Guelavila, Oaxaca. Third-generation Zapotec craft. Community co-owned at 20%, forever.

KB, Arthur, Maestro Cirino — San Baltazar
ĒLĒC
TRICO

Crafted by
Man, Beast,
Time & Fire.

San Baltazar Guelavila, Oaxaca. No electricity. No heavy machinery. A tahona stone. A horse named Marfil — El Motor. Third-generation Zapotec mastery under Maestro Cirino. 20% community-owned, in perpetuity. The palenque runs on the same principles it always has. The brand carries that story to every table in the world.

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Tobalá — 3 Year Glass Matured43% ABV · Wild
Jabalí — 5× Distilled, 3 Year Glass45% ABV · Wild · 15–20yr agave
Distilled with Lemongrass / Té Limón44% ABV · Botanical
Discover Eléctrico
Organic Demand Signal

She didn't know who he was.
He didn't know what UFC was.
That's the whole story.

At a wedding, Kathleen and Arthur spent hours talking with a family connected through their son's girlfriend. Easy conversation. Real connection. Nobody working a room.

Their son explained afterward: that was Mike Chandler, one of the most recognized faces in UFC. Kathleen didn't follow combat sports. Arthur genuinely didn't know what UFC was.

She sent him a custom t-shirt honoring Marfil — El Motor, the horse who mills the piñas at the palenque. Chandler's fans have always called him "El Motor" for his relentless fighting style. She didn't know that either. The connection was real before it was discovered.

His wife Bri filmed his reaction in their kitchen and sent it to Kathleen unprompted. No campaign. No arrangement. No ask. Just the truth of the product meeting the right person.

"Everything is inside of you. The rest is in the bottle."

Mike Chandler with Eléctrico Mezcal

Mike Chandler · Eléctrico Lemongrass · Filmed by Bri Chandler · Unprompted · 2025